Video is quickly becoming one of the most valuable tools a nonprofit has for not only promoting their organization but, for raising funds, recruiting volunteers and organizing advocacy for their cause.
On June 13th I will be teaching a webinar for the Foundation Center titled How to Produce and Promote Your Organization's Dynamic Video Story, the first in the two part series: Using the Power of Video to Raise Money and Support. In this webinar I will share with you my experience and Best Practices for creating all kinds of nonprofit videos that can directly impact your nonprofit’s reach and success.
Whether you want a compelling video for fundraising, an informational video to highlight your organization and services, or some short videos for your Social Media applications, there really is a right and wrong way to create them. Just like a good book, every video you create should tell your story with a beginning, middle and end. It should include well defined core messaging and a strong Call to Action to insure you get the results you really want. And, before that record button is switched on you really should know exactly what the finished product is going to look like. Or, you may not only be wasting your time and money but opportunity too!
Creating an effective and compelling video is not easy but, by following all the necessary steps in pre-production, production and editing you can reap the rewards you want and need. And if you need some help getting started, I invite you to download our FREE white paper on Creating Your Nonprofit Video at www.purpleduckmarketing.com .
I hope you will join me on June 13th, 2013 for How to Produce and Promote Your Organization's Dynamic Video Story the first in the Foundation Center’s 2 part Webinar series.
You will learn How to:
- Define your organization’s story and key messaging to create a powerful nonprofit video
- Determine what content and images to include in your video project
- Create your video project plan (pre-production)
- Manage the production (shooting and editing) of your video
- Design a plan to share your video with existing and potential supporters
And, all webinar participants will receive instructions and a customizable video production template for creating their unique videos. There will also be some great examples of some nonprofit videos that really hit the mark and plenty of time for Q & A. I hope you will join me!
I’m looking forward to it!
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