CREATING YOUR NON-PROFIT PSA: ASKING THE RIGHT QUESTIONS

When it comes to the actual production of a PSA, it is smart to work with an individual or organization that already knows how to tell a good nonprofit story.  They must have the right equipment to film and edit your PSA so it conforms to industry standards for placement on TV or radio.  They must also have the ability to write the script and design the look and feel of the finished product.  Answering the following questions in writing will help your production company, and you, produce an effective PSA that prompts its' viewer into action.

1.  What is your PSA’s purpose and who is its intended audience? (Setting clear objectives and defining your audience critically impacts how your PSA will look, sound, and feel.)

2.  What is the core message you want to communicate to your audience?

3.  What is the call to action you want your audience to respond to?

4.   What benefits do you want to illustrate as a result of the audience responding?

5.  How do you want the audience to feel after watching your PSA? (Happy, sad, informed, etc.)

6.  What are the key images you want your audience to see? (Do you want to highlight your facility, staff, clients, etc. ?)

7.  Do you have existing video footage you want to use in your PSA?

8.  Do you have stock photos you want use in your PSA?

9.  Do you want to use a narrator (voice over) or do you want the people in your PSA to tell the core message?

10.  If you want to use key people in your PSA, who are they? And can they come to the studio all at one time?

11. Do you have music that you already own or use for other projects?

12.  How do you intend to use this PSA besides for run on media outlets?

Come back to learn "How to Write a PSA Script"

For additional questions on producing your PSA please call Susan Burnash at (678)925-3582 or email susan@purpleduckmarketing.com