GETTING THE RESULTS YOU WANT FROM YOUR EXISTING FACEBOOK PAGE

To be truly successful with Facebook as a marketing and fundraising tool you must have the right combination of applications, features, and content to keep your audience coming back for more.

Here’s some Best Practices that should be included in your Facebook setup:

1. Customize your Facebook pages graphically to reflect your brand and identity (Check out Facebook Platform to do it yourself or hire a designer to do it for you)

2. Add Applications that enhance your Page experience. (There are many to choose from)

3. Create Groups to help your fans with similar interests connect with one another

4. Create Discussion Boards to solicit user feedback and generate brainstorms.

5. Write or import Notes and share them with your audience. (You can even do this on the go)

6. Post Photos and Videos of your events, staff, supporters, etc. (They can be serious, funny, amateur, or professionally made)

7. Set up Events and have your fans RSVP and share with their own Facebook friends

8. Make sure that your Facebook page is set up to interact with, and benefit from, all of your other communication tools (Website, newsletters, direct mail, blog, Twitter, Flickr, etc. )

Keep coming back for more info on how to best utilize Facebook for your nonprofit.