How to Create Compelling Nonprofit Videos for Public Awareness and Fundraising

September 7, 2011

9 am – 12 noon

Atlanta, GA

An Interactive Workshop for Georgia Nonprofits

Presented by Purple Duck Marketing

            
Non-profits and cause-related organizations are constantly confronted with how to increase awareness and raise the necessary funds to further their mission.  In challenging economic times, the pressure to do both quickly and successfully increases.  Facing greater competition for valuable donor dollars often leaves nonprofit professionals overwhelmed with where to best spend their valuable marketing dollars.  Video provides the most compelling and flexible marketing tool available to engage a larger audience, increase public awareness, and encourage greater donor or volunteer participation. 
By understanding how to create effective videos, re-purpose existing ones, and tap into the many opportunities available to showcase them, nonprofits can stretch their marketing budget and increase their return on investment significantly.  

Workshop includes information, exercises and handouts for:

• Defining your organization’s story and key messaging for creating a powerful nonprofit video
• Determining what video content and images to include in your video project
• Creating your video project plan (pre-production)
• Managing the shooting and editing of your video (production)
•Designing a plan to share your video with existing and potential supporters

This workshop is designed for nonprofits who:

• Are thinking about creating a marketing, fundraising, or Public Service Announcement video
• Have already invested in a video but don’t know how to leverage it for more than one purpose (Web, Social Media, Internet, News Releases, PSA)
• Don’t have the budget for a new video but who might have assets like existing footage, photos, etc. that they can use to create a visual marketing tool. 

WORKSHOP PRESENTER

Interactive workshop presenter, Susan Burnash, is a Communications Specialist with Purple Duck Marketing, a full-service Marketing, Public Relations and Video Production company with offices in Seattle and Atlanta.  Through the use of marketing, PR, and video, Susan and Purple Duck Marketing use an integrated approach to helping Nonprofits increase awareness, educate, and garner support for their missions, services, and causes they were created to champion. 

Susan has been a passionate advocate for Nonprofits for the last 15 years.  Serving as a Communications Specialist, Marketing Coach, and Speaker, she is committed to empowering them with the knowledge and tools they need to survive, thrive, and grow.  She has taught classes for the Georgia Center for Nonprofits, the Community Foundation of NCW, AFP Seattle, and other nonprofit associations.  She currently teaches classes at the Foundation Center in Atlanta where she is an inaugural member of their “Experts in Residence” Program.
 
FEE:$59.00 (includes FREE Parking) 

LOCATION:

The Ignatius House Retreat Center
6700 Riverside Drive, NW
Atlanta, GA 30328

TO REGISTER: Call (678) 925-3582 or click the link below to register and pay in advance.
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=JSQN6MBUX3GNE

Upcoming

FUTURE WORKSHOPS INCLUDE:
• How to Write a Marketing Plan
• Creating a Public Awareness Campaign
• Writing, Designing and Creating Your Annual ReporT
• Developing a Powerful Website to Reach Your Audience

“Susan and Purple Duck University are absolutely outstanding… They took the mystery out of developing a Marketing Plan by providing a step by step framework using real world examples in their training… very professional!”  Shawn Mickle - Columbia Valley Community Health

“Our video produced by Susan told our story so effectively that we reached our 2 million goals in half the time we had projected.  Many thanks for handling our very special people in a very special way.”  Dorothy Troyer – The Deicke Center”

If you are interested in sponsoring or hosting a workshop at your organization, please contact us at (678) 925-3582 or email: PDU@purpleduckmarketing.com