To register: Call (404) 880-0094
DATE: August 30th, 2011
TIME: 2 -3:30 pm
Location: Foundation Center
Atlanta, GA 30303-2915
(404) 880-0094
Non-profits and cause-related organizations are constantly confronted with how to increase awareness and raise the necessary funds to further their mission. In challenging economic times, the pressure to do both quickly and successfully increases. Facing greater competition for valuable donor dollars often leaves nonprofit professionals overwhelmed with where to best spend their valuable marketing dollars. Video provides the most compelling and flexible marketing tool available to engage a larger audience, increase public awareness, and encourage greater donor or volunteer participation.
By understanding how to create effective videos, re-purpose existing ones, and tap into the many opportunities available to showcase them, nonprofits can stretch their marketing budget and increase their return on investment significantly.
Presentation includes:
• Harnessing the power of video to raise awareness, connect with donors and raise more funds
• Writing and producing successful nonprofit videos
• Repurposing videos for multiple uses and formats
• Understanding and choosing the right video channels to reach your target audience
Marketing 401 is designed for nonprofits who:
• Want to utilize existing video or visual assets to reach viewers in an emotional manner.
• Are thinking about creating a marketing, fundraising, or Public Service Announcement video
• Have already invested in a video but don’t know how to leverage it for more than one purpose (Web, Social Media, Internet, News Releases, PSA)
• Don’t have the budget for a new video but who might have assets like existing footage, photos, etc. that they can use to create a visual marketing tool.
SPONSORED BY:
FOUNDATION CENTER - Atlanta
http://foundationcenter.org/atlanta
and
Purple Duck Marketing
http://www.purpleduckmarketing.com
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