TIP FOUR: Include a Strong Call-to-Action

The reason for creating your video is outlined in your video’s goals. But to get the results you need, it is critical that you include a strong call-to-action to increase target desired behavior from your viewers. Here are three things to remember when creating your call-to-action:

Make your call-to-action obvious and easy to remember. Be sure to add a simple but strong call-to-action at the end of each video. A good example is: “Volunteer today - Call (678) 924-0000” or “Make a difference in the life of a child – Give today at www.nonprofitname.org” or “Share this video with a friend.” Make sure the link or phone number you include is easy to remember.

Be consistent with the behavior you want to target. When you are creating a call-to-action, decide what you want your target audience to do. Don’t have a call-to-action that says “Learn more” and then direct people to a web page that isn’t relevant to the subject matter. People will get frustrated and most likely will leave your site.

Create a sense of urgency. Whenever possible, give your audience specific actions to be accomplished in a set time frame. This creates a sense of urgency which often will prompt immediate action.

FYI: If your video is part of an overall campaign, include deadline driven calls to action as part of your plan and strategy. This will be important in measuring your success.

Come back for TIP FIVE: Shoot Your Video Using Five Basic Rules