At Purple Duck Marketing, we recommend that you include a link to your videos (either on your website, YouTube channel, or Facebook page) in everything you do.
Here’s a few ways to do just that:
Social Media – Push it out on an ongoing basis with catchy content and “Calls to Action” through:
- Facebook posts
- LinkedIn Updates
- Twitter tweets
- Blog postings
Print – Include a link with a Call to Action on your:
Electronic – Include a clickable link with a Call to Action on your
FYI: Within the first 48-hours of posting your video on YouTube, you have an opportunity to receive “honors” and be featured on their site. To do this, make a plan to promote your video through as many communication tools as possible within that period of time to drive the maximum amount of traffic possible to your video. Being featured means exposure to a target audience you may not otherwise have a chance to reach. Think viral!!!
Come back for TIP TEN: Measure Your Success
- Brochure
- Newsletter
- Stationary
- Business Card
- Annual Report
- Annual Appeal
- Direct Mail pieces
Electronic – Include a clickable link with a Call to Action on your
- Email campaigns
- E-newsletter
- Email signature
- Relevant Blogs
- Relevant article postings
FYI: Within the first 48-hours of posting your video on YouTube, you have an opportunity to receive “honors” and be featured on their site. To do this, make a plan to promote your video through as many communication tools as possible within that period of time to drive the maximum amount of traffic possible to your video. Being featured means exposure to a target audience you may not otherwise have a chance to reach. Think viral!!!
Come back for TIP TEN: Measure Your Success
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