tag:blogger.com,1999:blog-20093121386513612262011-11-24T21:09:20.844-08:00Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.comBlogger921100tag:blogger.com,1999:blog-2009312138651361226.post-17935646769630875872011-10-25T19:49:00.000-07:002011-10-25T19:49:00.227-07:00

Once you have completed your situational analysis and SWOT summary it is time to establish the goals for your Marketing Plan. Knowing that a well developed Marketing Plan is designed to support the strategic goals of your nonprofit organization, it is important to know that although broad in context, your Goal Statement should provide a concrete direction and the desired outcome for all your

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-33459260650661220852011-10-24T00:26:00.000-07:002011-10-24T00:26:00.609-07:00

When it comes to creating your Marketing Plan, as important as it is to know where you want to go, it is equally important to know where you are – Right NOW! Life changes, the economy changes, available funding changes. If you aren’t in sync with the changes going on around you, the odds are good you will fall quickly behind. Defining your organization’s current situation each year when you

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-74677969513215958552011-10-23T19:14:00.000-07:002011-10-23T13:17:04.613-07:00

If you have ever attended one of my classes, you will know that when it comes to nonprofit marketing one of my biggest pet peeves is a poorly written Mission Statement. Why? Because, I believe that your mission statement should be at the center of everything you do to bring awareness and support for your organization. If your mission statement doesn’t clearly say: 1) Why you exist; 2) What you’

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-42992916000348928002011-10-23T12:23:00.000-07:002011-10-23T09:23:14.032-07:00

Below you will find the fundamental elements that every nonprofit Marketing Plan should include. This is part of the template that we (Purple Duck Marketing) have designed for the nonprofits we work with, and the classes we teach on Writing Your Marketing Plan. There are many software programs that you can buy to write your Marketing Plan, (there are some great ones too!) but, it has been our

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com3Atlanta, GA, USA33.7489954 -84.387982433.629090399999995 -84.5191974 33.8689004 -84.2567674tag:blogger.com,1999:blog-2009312138651361226.post-76775025553447302642011-10-22T16:14:00.000-07:002011-10-23T13:10:34.917-07:00

It’s a fact: for a nonprofit to truly be successful, it needs to have well defined goals, the strategies and tactics to achieve them, time, resources, money, and yes, a way to measure success. That’s why nonprofits of every size need a written Marketing Plan to succeed. Without one, you might as well be a marathon runner without a final destination. Your Marketing Plan is the first step in

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com1Atlanta, GA, USA33.7489954 -84.387982433.629090399999995 -84.5191974 33.8689004 -84.2567674tag:blogger.com,1999:blog-2009312138651361226.post-61424199647227296602011-10-18T16:23:00.000-07:002011-10-21T19:01:34.376-07:00

A Full Day Interactive Workshop for Nonprofits and Cause Related Organizations For Nonprofits to be successful, it is critical that they have a Marketing Plan to serve as the foundation for all their marketing efforts. But, for many nonprofits, writing a Marketing Plan can be intimidating, confusing, and expensive. The good news is that it doesn’t have to be. YOU can write your own Marketing

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-85098567387363376142011-10-10T14:00:00.000-07:002011-10-10T14:00:01.352-07:00

Publishing your video is a great first step in garnering more attention for your nonprofit, but the work doesn’t stop there. If you don’t promote it, who will know it’s there? At Purple Duck Marketing, we recommend that you include a link to your videos (either on your website, YouTube channel, or Facebook page) in everything you do. Here’s a few ways to do just that: Social Media – Push it

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-17043421936395834372011-10-04T14:00:00.000-07:002011-10-04T14:00:02.313-07:00

Once completed, it is time to share your video with current and potential supporters of your nonprofit. It’s important that you utilize as many video sharing vehicles as possible. Here are a few ways we encourage our video clients to publish their videos. Your Website - Add the video to your website and include it in more than one place. Start with your Landing Page and then determine another

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-85025775542559489352011-09-28T14:00:00.000-07:002011-09-28T14:00:00.484-07:00

Once you have completed your video, you will want to be sure that the maximum amount of people have the opportunity to view it. Search Engine Optimization (SEO) is the best way to insure that happens. There are two basic types of video search engine optimization (SEO) to keep in mind when posting your video:Website video SEO - helps search engines index and rank video content that appears on

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-1939861454432861742011-09-23T14:00:00.000-07:002011-09-23T14:00:02.086-07:00

Editing is a very detail-oriented process that requires creativity and skill. It has a major impact on the quality of your video. You can choose to hire an experienced professional or company to make edits, or you can edit your videos yourself. There are several software programs that are either installed on your computer already or you can buy including: iMovie - Is an Apple product and you get

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-47867194376160625412011-09-20T14:00:00.000-07:002011-09-20T14:00:03.272-07:00

When it comes to shooting video, if you want the best quality end product there are several production things you must take into account. If you are shooting the video yourself, or having a nonprofessional shoot it, following these guidelines will help to insure the best results possible. Lighting: Good lighting is essential for producing a high quality video. Here’s some do’s and don’ts: As a

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-71112961074746589292011-09-13T14:00:00.000-07:002011-09-13T14:00:00.704-07:00

The reason for creating your video is outlined in your video’s goals. But to get the results you need, it is critical that you include a strong call-to-action to increase target desired behavior from your viewers. Here are three things to remember when creating your call-to-action: Make your call-to-action obvious and easy to remember. Be sure to add a simple but strong call-to-action at the

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-56494961187990173892011-09-08T14:00:00.000-07:002011-09-08T14:00:04.866-07:00

If shooting actual footage is part of your video plan, whether you are doing it yourself or hiring a production company, your project needs a shot list. This will help you to plan ahead for the types of shots you need to acquire. There is nothing worse than sitting down to edit a video and realizing you missed a shot you absolutely have to have to make your video work. If you’ve never created

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-44243726251606058112011-08-31T10:04:00.000-07:002011-10-21T18:58:26.300-07:00

Remember in Tip 1 where you answered the question about your target audience? Here’s where that information is critical. To reach your target audience effectively, you need to put yourself in their shoes, and their state of mind. What kind of video will appeal to them? How will they most likely watch it? Will a casual (low production value) video be acceptable or, will they have higher

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-46971855539896504642011-08-31T08:27:00.000-07:002011-08-31T08:27:05.142-07:00

I recently taught a class at the Foundation Center in Atlanta on Video Production for Nonprofits.  We discussed a variety of things that are critical to creating the best video possible to tell your story and garner support.  Whether you are creating your own video, or hiring a professional (like me and Purple Duck Marketing) here are some tips that will definitely help.  I'll be adding a new one

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-27579325801450552112011-08-21T09:26:00.000-07:002011-08-21T09:26:04.159-07:00

To create a Public Service Announcement that will meet your goals and objectives, there are several things you must address. 1.  Define the PURPOSE of your PSA. What do you want to accomplish by creating a PSA and placing it on TV and/or radio? (Here's a great example: The purpose is to get people to think about joining Peace Corps) 2.  Detail your CALL TO ACTION. Every PSA should have a call to

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-77348697722895910262011-08-13T18:53:00.000-07:002011-08-14T16:55:37.344-07:00

Online video marketing is a valuable tool for promoting your nonprofit.  But, just uploading a video or two to YouTube isn’t enough! You need to keep updating your video content and market it through as many tools and applications as possible.  Here’s a few ways to push your video out through multiple media channels.Use Facebook’s video tab to show your YouTube videos to all your followers and

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-83655065680516079372011-08-07T12:16:00.000-07:002011-08-08T10:08:31.727-07:00

September 7, 2011 9 am – 12 noonAtlanta, GA An Interactive Workshop for Georgia NonprofitsPresented by Purple Duck Marketing             Non-profits and cause-related organizations are constantly confronted with how to increase awareness and raise the necessary funds to further their mission.  In challenging economic times, the pressure to do both quickly and successfully increases.  Facing

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-25776836925214757412011-08-07T11:44:00.000-07:002011-08-07T11:45:21.330-07:00

A FREE Presentation for Nonprofits and Cause Related Organizations To register:  Call (404) 880-0094 DATE:  August 30th, 2011 TIME:  2 -3:30 pm Location:  Foundation Center                       50 Hurt Plaza, SE # 150                       Atlanta, GA 30303-2915                       (404) 880-0094 Non-profits and cause-related organizations are constantly confronted with how to increase

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-53913274844018280482011-05-10T08:47:00.000-07:002011-05-11T06:12:51.852-07:00

When it comes to the actual production of a PSA, it is smart to work with an individual or organization that already knows how to tell a good nonprofit story.  They must have the right equipment to film and edit your PSA so it conforms to industry standards for placement on TV or radio.  They must also have the ability to write the script and design the look and feel of the finished product.  

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-35353245138051684112011-05-03T10:49:00.000-07:002011-05-03T10:49:00.635-07:00

It may be hard to believe, but many nonprofits start and operate their Facebook page without some simple "Best Practices" in mind.  Here's a few that should be mandatory if you are operating a nonprofit Facebook page. Communicate in a first person voice (vs. third person) Create Content Worth Sharing Get your supporters involved on your page Make your site social using plugins Grow Your

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-74035564192045756752011-05-03T10:00:00.000-07:002011-05-03T10:00:00.369-07:00

To be truly successful with Facebook as a marketing and fundraising tool you must have the right combination of applications, features, and content to keep your audience coming back for more. Here’s some Best Practices that should be included in your Facebook setup: 1. Customize your Facebook pages graphically to reflect your brand and identity (Check out Facebook Platform to do it yourself or

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-89264306034439203242011-04-29T07:39:00.000-07:002011-04-29T08:21:52.208-07:00

Because Facebook empowers non-profits to mobilize communities, raise awareness, and increase support for their organization. It is one of the most powerful and viral ways for organizations like yours to connect with your target audience, share your story and participate in real-time conversations quickly and easily. With Facebook you can: • Cultivate relationships that will help you to expand

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-38642555124661884892011-04-24T19:46:00.000-07:002011-04-24T19:46:29.300-07:00

From a Post By David Griner on Feb. 10, 2011 Facebook announced a massive overhaul of its Pages for business today, and here's the most surprising part: It's awesome. Don't listen to the angry mobs complaining about change. Today's shift is overwhelmingly positive and creates much-needed options for Page admins. That said, you've got some work to do if you want to make the most if it. We've

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-80223767401313702552011-04-17T12:36:00.000-07:002011-04-17T12:36:00.104-07:00

Whenever I teach a class on writing a Marketing Plan, I always get a chuckle when I mention the SWOT Analysis. First, because it sounds like a military operation. Second, because so many of the people in the room suddenly get the “Deer in the headlights” look on their face. They have either never heard of the word, or are sure that this is where marketing is definitely over their heads. Believe

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-86822754335068544152011-03-23T12:14:00.000-07:002011-03-23T12:14:00.521-07:00

Here are a few great examples of mission statements that work. The Atlanta Opera The Atlanta Opera’s mission is to present productions of the highest standards while fostering education about the art form and encouraging its growth with educational programs designed to fill the needs of the community. Children's Healthcare Our mission at Children's is to enhance the lives of children through

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-60736574972998341692010-12-28T14:36:00.000-08:002010-12-28T14:36:44.184-08:00

Sponsored by: The Foundation Center (Atlanta) 404-880-0095 http://foundationcenter.org/atlanta/ Purple Duck Marketing (678)925-3582 http://www.purpleduckmarketing.com/ Location: The Foundation Center-Atlanta 50 Hurt Plaza, Suite 150, Atlanta, GA 30303 Learn how to raise public awareness of your organization and its programs.  Developing a public awareness campaign is a necessary part of '

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-31119177577112177942010-12-28T14:28:00.000-08:002010-12-28T14:28:46.651-08:00

January 19, 2011 - The Foundation Center (Atlanta) Hosts "Writing Your Public Awareness Campaign" Classes for Nonprofits Sponsored by: The Foundation Center (Atlanta) 404-880-0095 http://foundationcenter.org/atlanta/ Purple Duck Marketing (678)925-3582 http://www.purpleduckmarketing.com/ Location: The Foundation Center-Atlanta 50 Hurt Plaza, Suite 150, Atlanta, GA 30303 Learn how to raise

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-1068678687827161702010-12-09T09:33:00.000-08:002010-12-09T09:33:52.662-08:00

 When I teach my workshop for nonprofits on "How to Write an Effective Marketing Plan," the question "Is it wise to create a plan - (monthly, per project) for what you post on facebook, twitter, etc or do you simply post what's on your mind at the time?" always comes up. And although I often hear, and agree, that a nonprofit with limited resources needs to be nimble and work with what they have, 

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-41266641506675541612010-10-08T17:46:00.000-07:002011-05-11T06:01:45.399-07:00

USING THE POWER OF VIDEO TO EXTEND YOUR NONPROFIT'S REACH     Non-profits and cause-related organizations are constantly confronted with how to increase awareness and raise the necessary funds to further their mission. In challenging economic times, the pressure to do both quickly and successfully increases. Facing greater competition for valuable donor dollars often leaves nonprofit

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-3930424744191816362010-09-30T08:41:00.000-07:002010-09-30T08:41:00.159-07:00

So let’s start with a sample PSA and break it down into the components that will make it, and your PSA, successful. “Have you ever been hungry? Not because you’re on the latest diet or were so busy you had to skip a meal, but because you didn’t have enough money to buy food? In xxx County, more than XXX seniors go to bed hungry every night because they can’t afford to buy the precious food they

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-81223113515093458952010-09-25T08:37:00.000-07:002010-09-25T08:37:00.702-07:00

Once you have determined your goal, you must determine the core message you want to utilize in your PSA. The “core message” is the one thing you want the audience to hear, to understand, and to remember. Many PSAs (and many commercials) make the mistake of trying to get the audience to do more than one thing. A PSA can ask people to donate food, or money, or time. But it shouldn’t ask for all

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-2285081958676449142010-08-12T08:00:00.000-07:002010-08-12T08:00:09.020-07:00

To cultivate donors, increase awareness, and recruit quality volunteers, Board members, and staff, nonprofits must stand out from the crowd.  That means using dynamic marketing tools that promise your organization  will be remembered for who they serve and how their work makes a difference.  Today, nonprofits of all sizes are tapping into Rich Media Technology to differentiate themselves and

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-80089019490784930282010-07-29T11:25:00.000-07:002010-07-29T11:25:00.183-07:00

This is an excerpt from a  great comprehensive article by TechSoup's Staff Writer Brian Satterfield about online video-sharing services for non-profit videos. The scene opens with footage of a soaring majestic owl, cuts to a brown bear ambling through a field of red clover, and pans at last to a polar bear and her cubs swimming in the crisp Arctic waters. A narrator — his voice familiar somehow

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-33001443615433544402010-07-25T08:33:00.000-07:002010-07-25T08:33:00.896-07:00

This is a continuation of our previous post about Video Production. When the day of the shoot finally arrives, it is important that you, or someone authorized to make on-the-spot decisions, be present. Unexpected situations do occur and if immediate determinations can’t be made, re-shooting may be required. This can be costly and often difficult to reschedule. During the shoot, the Director will

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-11825392689712175302010-07-23T10:24:00.000-07:002010-07-23T10:24:00.208-07:00

Once you have hired a production company, completed the discovery process, and approved the final proposal and budget, it is time for pre-production to start. This is usually project-managed by a Producer or sometimes the Director. What is most important about the pre-production stage is insuring that all the key players from both teams are on the same page before actual production begins. By the

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-67760394947092520212010-07-20T17:58:00.000-07:002010-07-20T17:58:00.090-07:00

To insure that your non-profit video meets all your needs, including time and budget, it is important to provide your Production Company with as much information as possible. Answering the following questions in writing will help produce an effective finished product. • What is the video’s purpose and who is its intended audience? Will it be used at a fundraising event, for educational purposes,

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-16729678938724820492010-07-18T17:25:00.000-07:002010-07-18T17:25:00.217-07:00

Non-profits know that the best way to get people involved in their mission is to appeal to them emotionally. Videos are a powerful way to do just that. Well done, an effective video can tell your story, change lives and incite change. Creating effective videos however, is not an easy process. It takes time, teamwork and proper planning. It also requires a Production Company that is sensitive,

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-79601924472247438352010-06-17T06:39:00.000-07:002010-06-17T06:39:00.458-07:00

Last time we talked about Web site basics.  Let's fine-tune your nonprofit's Web site design—whether it's still being created or already finished. How to “test” your Web site In order to hold a visitor’s attention, and turn a browser into a donor or supporter, your nonprofit’s Web site needs specific elements. To “test” your nonprofit’s site, you’ll need someone unbiased, and (ideally)

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-16460662390313185162010-06-14T09:49:00.000-07:002010-06-14T09:49:23.926-07:00

Selecting Optimal Non-Profit Board Members: Criteria for Recruiting the Best Members for Board Participation

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-27959989781036610812010-06-13T08:00:00.000-07:002010-06-13T08:00:05.094-07:00

In today’s electronic world, Nonprofits know that their Web site is the first tool in educating and engaging clients, donors, volunteers and even the media in the important work they do. But is your Web site really doing the job as effectively as you would hope? Is it easy to use? Can your visitors find the information they want and need? And are you updating it on a regular basis? In order to

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-28869351713665460462010-06-10T07:30:00.000-07:002010-06-10T07:30:00.371-07:00

It's impossible to share tips on Web sites without answering this often-asked question!  Many nonprofits ask us about increasing Web traffic, and we’re happy to provide you with some answers! 1.    Put your organization’s Web address on all of your collateral and communications—in email signatures, print newsletters, etc. 2.    Post your name organization’s contact information (including Web

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-18682177948384727632010-06-05T08:24:00.000-07:002010-06-05T08:24:00.117-07:00

Last time we talked about some key decisions that need to be made before your nonprofit designs a Web site.  Today let’s finish the conversation with just a few more details…. Decide who will maintain the Web site.  Answers might include, “Sarah will generate the content and Jaia will update the site,” or “Lee will be the Web Master.” Decide what pages the site needs.  Answers might include, “

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com1tag:blogger.com,1999:blog-2009312138651361226.post-82477933622945082612010-06-01T07:12:00.000-07:002010-06-01T07:12:00.217-07:00

Let's take some time out to talk about Web sites.  We’ll get through part one today, but come back  for part 2!  After we cover Web sites, we'll talk about your nonprofit's e-newsletter, and then return to social media.  Let’s get started. Designing Your Nonprofit’s Web Site: Easier Than You Think (Part 1) It’s easy to get caught up in the big picture and not see the details.  Once you decide

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-3201801723455426292010-05-28T17:11:00.000-07:002010-05-28T17:16:37.148-07:00

For those that know me, it will come as no surprise that I have recently moved back to Atlanta after a 24 year hiatus.  Why?  There is something about the South that touches me at the core of my being.  Maybe it is the hot weather (I love it), maybe it is the grits and barbeque (can't get enough of it) but most definitely it is the culture,friendly nature, and endless stories of the Southern folk

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-18864340990582335962010-05-28T11:12:00.000-07:002010-05-28T19:08:42.812-07:00

YouTube (www.youtube.com) is a video sharing website where users can upload, view and share video clips. Created in February 2005 by three former PayPal employees, it was purchased by Google in November 2006. The service uses Adobe Flash technology to display a wide variety of user-generated video content, including movie clips, TV clips and music videos, as well as amateur content such as video

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-6925279205906078382010-05-11T08:37:00.000-07:002011-05-11T06:10:24.654-07:00

I will be teaching a class soon in Atlanta on using video in multiple ways to tell your nonprofit's story. PSA's are just one way to leverage footage, photos, graphics, etc. Over the next month, I will address the various components of a PSA, how to create one, how to script one, and how to get your PSA aired. Please come back often to fully understand the power of video and using PSA's for your

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-20363075450338797432010-02-19T12:49:00.000-08:002010-02-14T20:13:45.854-08:00

Marketing is critical to the success of every business. Unfortunately, many businesses discount the effect it can have, and they forego marketing because the believe they can’t afford it or simply don’t have the time or energy to create a plan. Perhaps this is why a high percentage of small businesses fail. But you don’t have to be a statistic when you approach marketing with the importance it

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-3121908023481121082010-02-07T14:11:00.000-08:002010-02-07T14:12:35.184-08:00

This presentation shows how Purple Duck Marketing utilized social media applications and viral applications to raise awareness and funds to Save Kirkland's 4th of July. (Kirkland, WA) http://www.slideshare.net/PurpleDuckMarketing/the-anatomy-of-a-fundraising-campaign-utilizing-social-media

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-23523205896467048522010-01-25T10:49:00.000-08:002010-01-25T10:49:00.266-08:00

After covering how to write for social media, and social media terms and definitions, we received an email from Vicki, a marketing director for a mid-size nonprofit: "I'm having a difficult time understanding how to use social media marketing.  Is my goal to ask for donations and volunteers?  Or am I just building awareness around our mission?" We think Vicki asks a relevant question, so let's

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-49765933370955994642010-01-06T15:46:00.000-08:002010-01-06T15:46:01.098-08:00

by Pamela Ziemann Have you ever felt under pressure to come up with a new idea? Or maybe you get so many ideas it’s too overwhelming to follow through on any of them. Andrea John-Smith, President of the Association of Fundraising Professionals is a woman with a passion for helping humanity. Not only does she have a plethora of ideas, but she also knows how to filter through the abundance of

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-43379011722475632532010-01-04T10:35:00.000-08:002010-01-04T10:35:00.253-08:00

Welcome back!  As we enter 2010, let's finish the e-class we started in 2009—Social Media 90.  And if you weren't able to join us for the previous five classes, this is the one you’ll want to bookmark.  We're going to briefly re-cap the terms we've talked about, so you'll have a mini social media dictionary to keep on hand. Social Media Terms and Definitions ·         Blogs.  Web pages that

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-37544769620874908102009-12-28T06:53:00.000-08:002009-12-28T06:53:00.109-08:00

Purple Duck University took a short holiday hiatus, but we're back with another lesson on the basics of social media!  Now let's learn about two more ways that can help your nonprofit reach new heights for 2010. Facebook.  It's hard to miss Facebook—with a following from socializing teens to networking adults, Facebook is a popular social media fixture.  The idea is simple: an online community

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-54913429814298805512009-12-14T09:39:00.000-08:002010-01-06T15:48:09.075-08:00

Welcome back for another week of Social Media 90!  We hope we've inspired your nonprofit to consider utilizing all the social media tools the Web has to offer.  As the holidays approach, we know time is limited for everyone, so we'll keep this lesson short. Podcasts. A podcast is an audio or video file you upload so that others can download it—to listen to or watch whenever and wherever they

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-73518193161104784792009-12-07T09:41:00.000-08:002010-05-28T19:07:30.843-07:00

Photo-sharing. Photos are an instrumental story-telling tool for nonprofits.  You’ll want your Web site and social media accounts to display images from your organization, but don’t neglect photo-sharing Web sites like Flickr and Picasa.  Flickr offers groups where users can view, share and talk about photos.  These groups offer another chance for your nonprofit’s exposure, and another place to

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-19056420534998201892009-11-30T09:21:00.000-08:002009-12-14T00:58:45.875-08:00

Welcome back!  Last time we explored blogging and RSS feeds; today we’ll cover Twitter and texting, two very prevalent forms of social media. Twitter.  Twitter is similar to blogging. But instead of posting paragraphs, you post only 140 characters or less.  How it works: you create an account then you post messages.  People can “follow” you (much like someone would subscribe to your blog), and

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-32973554286902603852009-11-23T07:18:00.000-08:002009-12-14T01:00:45.347-08:00

Purple Duck University’s social media classes have helped dozens of nonprofits and cause-related organizations to reap the benefits of social media.  Our social media instructors are often asked about the basics: “What is Twitter?", and “Why have a blog?”  So we’ve decided to take it back a step and lead you through our virtual class, Social Media 90: Terms and Definitions.  Social Media 90 will

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-23080098271580287892009-11-13T10:30:00.000-08:002009-11-13T10:30:00.183-08:00

At Purple Duck University, we say "no such luck" to bad luck! We believe your nonprofit's marketing successes are based on hard work and ingenuity.  On this Friday the 13th, let's finish "Intro to Writing for Social Media" so you can leave with something stronger than luck—knowledge! "How is writing for social media different than writing for other marketing mediums?" 1. Social media writing

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-70513888720148082472009-11-11T06:53:00.000-08:002009-11-11T06:53:00.358-08:00

You're starting to get the idea of online communities embellished with messages, pictures, posts, links—in other words, content.  Just how do you write content for social media?  This is a question we're hearing more and more from non-profit professionals.  Purple Duck University is not only going to answer this question, we're inviting you to join a virtual "Intro to Writing for Social Media"

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-4265419179111386072009-11-08T07:41:00.000-08:002009-11-08T07:41:00.419-08:00

Join HubPages.com, a Social Media Site for Sharing Your Articles There's a big buzz around social media right now, and rightfully so: social media creates opportunities for your organization to reach donors and supporters in new ways.  But sites like Facebook can be time consuming, especially if your hours are limited.  That's where HubPages comes in.  It's social media with a twist: the

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-16514021781113671082009-11-06T08:32:00.000-08:002009-11-06T08:32:00.740-08:00

Purple Duck University encourages nonprofits to take advantage of social media.  Platforms like Facebook  give your organization opportunities to create connections and receive exposure, often for free.  But before you sign up for accounts and go live, does your non-profit organization have the resources to create and manage social media accounts?  The way you answer these questions will tell you

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-57429101737756629232009-11-04T07:13:00.000-08:002009-11-04T07:13:00.762-08:00

By this point, you've learned a lot about e-newsletters!  Now is the time to pause and consider how to improve even more.  At Purple Duck University, we believe improvement is constant, continuous growth that can happen every day inside your nonprofit.  We'd like to offer you simple, practical methods to tweak your next e-marketing campaign so that you can produce visible results and get the

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-82370286307589727002009-11-02T08:13:00.000-08:002009-11-02T08:13:35.972-08:00

Often, people get caught up in the do's and don'ts of e-newsletters.  Purple Duck University wants you to look at the why's instead.  Today we're going to go over some attributes of a strong nonprofit e-newsletter and tell you why the elements are key. Element: Content that speaks to your specific target audience (age, income, etc.). What it’s saying: "Our organization wants to give you

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-88542879545406299002009-10-31T06:47:00.000-07:002009-10-31T06:47:00.533-07:00

Happy Halloween!  Purple Duck University knows there isn't much scarier than a poorly executed e-newsletter campaign, so let's finish talking about e-newsletter problems and solutions so you can enjoy your holiday—and your nonprofit's successes! Problem: Your sender name isn't recognizable to readers. Solution: Make sure your nonprofit's e-newsletter is coming from a name your readers will

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-50565874419250296622009-10-29T08:32:00.000-07:002009-10-29T08:32:00.150-07:00

Is your non-profit's e-newsletter not bringing donors and supporters back to your organization?  That might be because something about it is keeping readers from reaching you.  We've identified some common problems with non-profit e-newsletters and provided solutions and examples. Problem: Material that doesn't relate to your readers. Solution: You don't need to compromise your message: just

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-1501678607260566782009-10-27T08:09:00.000-07:002009-10-27T08:09:00.168-07:00

After focusing on Web sites, let's move along to another form of e-marketing: e-newsletters.  Just like we did with Web sites, let's start with the practical, big questions we know you need answers to. Q: Aren't e-newsletters expensive? A: Just the opposite!  In fact, Constant Contact offers plans for $15 a month. Q: Isn't it hard to keep track of an e-newsletter campaign's progress? A:

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-41757431864823071892009-10-20T19:23:00.000-07:002009-10-20T19:23:23.707-07:00

In Purple Duck University's class "Social Media 101 - Integrating Social Media Into Your Nonprofit Marketing and Fundraising Plan," we learned the basics of social media applications.  In "Social Media 201 - The Nuts and Bolts of Social Media" we will talk about some advanced uses of these tools. We will discuss various application strategies.  As your experience grows you will find different

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-35740896856510722892009-10-17T07:48:00.000-07:002009-10-17T07:48:00.419-07:00

Last time, we talked about how to create a fundamental marketing tool—a brochure—for your nonprofit. Now let’s talk about how to implement another key marketing tool, Public Relations. Most non-profit groups have at least two target audiences—the people who use their services and those whose contributions of volunteer labor, cash or in-kind contributions enable the program to survive. The most

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-40532614870001397782009-10-15T08:40:00.000-07:002009-10-15T08:40:00.244-07:00

Purple Duck University has spent time teaching about social media and Web marketing: let's get back to the basics for a minute and explore print collateral. What about brochures? How can your brochure stand out from the crowd? Here's an article from Nonprofit Marketing Guide that will answer some of the most important questions about nonprofit brochures. Nonprofit Brochure Basics By Nonprofit

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-53656906884420779822009-10-13T07:08:00.000-07:002009-10-13T07:08:00.517-07:00

Video has been around as a marketing and fundraising tool for quite some time.  It's one area of marketing Purple Duck University has taught a lot about. But today as marketing budgets are on a forced diet with a challenging economy, more and more nonprofits are finding video to be an effective and affordable way to reach their target markets. Unlike traditional print collateral that can be

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-75570754497269890662009-10-05T12:09:00.000-07:002009-10-05T12:09:00.120-07:00

THAT DEPENDS! - sometimes a social media campaign can produce substantial and measurable results quickly. But the reality is that unless you are already well known, have been using Social Media applications for quite some time, or have a large group of supporters that can be tapped into to help push out or respond to your efforts, you just can’t make a big splash overnight. Purple Duck

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-14294968506274471642009-10-03T11:57:00.001-07:002009-10-03T12:07:54.871-07:00

YES IT'S TRUE - Many of the tools that can be employed in social media marketing are free to use including Facebook, Blogging, Linked In and Twitter. Integrating these tools into a corporate marketing program however is NOT FREE. It requires skill, time, resources and money. And to be truly effective a social media marketing campaign must be included in your marketing plan. Like any other

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-66128539653882577862009-09-11T18:28:00.000-07:002009-09-11T18:30:16.602-07:00

Using social media to market your business is a good idea. Just don't plan on getting your whiz-kid nephew to do it for free. By B.L. Ochman For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-2692129009271020412009-09-04T14:55:00.000-07:002009-09-04T14:55:56.930-07:00

New Workshop for Nonprofits Provided by Washington State AFP Date: September 23rd, 2009 .Time: 7:30am - 9:00am Fee: $30.00 member $ 40.00 non-member Location: Maggianos Little Italy Restaurant 10455 NE 8th St Bellevue, WA Register here It is critical that nonprofit leaders understand the principles of effective marketing and how to apply new tools in their organization for program and

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-5285862286660458912009-09-02T15:09:00.000-07:002009-09-02T15:09:10.071-07:00

We are teaching a class for the Eastside AFP in Bellevue, WA on Social Media as well as teaching 3 classes on how to use Social Media to your advantage if you are a nonprofit.  Visit our Website for Dates and Times at http://www.purpleduckmarketing.com/ and click on Upcoming Classes I received this through Twitter and thought I would share.  This is a great article on Nonprofits and Facebook.

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-65934469845508374452009-08-29T23:29:00.000-07:002009-08-29T23:29:53.673-07:00

What is Marketing Coaching? A Marketing Coach is a marketing professional who works with you on a one-on-one basis to help you define the goals and objectives for your business and make recommendations for the right marketing strategies to achieve them. Whether you want to generate more leads, communicate more effectively with existing clients or reach a broader market segment, a Marketing Coach

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-82792656721325539952009-08-27T17:41:00.000-07:002009-08-27T17:45:48.956-07:00

Making a connection with potential supporters, advocate and donors is crucial to the success of your nonprofit organization. But many times even the savviest nonprofit marketers, who are using e-newsletters to connect with existing and potential supporters, often forget that having a well-written, content-driven Web site is critical too. After all, the goal of e-newsletters is to send readers to

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-23643377327391036622009-08-24T11:25:00.000-07:002009-08-24T11:36:11.514-07:00

For Nonprofits to be successful, it is critical that they have a Web site that effectively tells their story and incites their audience to engage. Whether they are trying to educate the public about a cause or need, looking to cultivate donors, or working to engage the community or individuals, their Web site is the pivotal entry to their organization. From the home page to the site map, a

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-57561417387684982162009-08-18T16:39:00.000-07:002009-08-18T16:42:38.747-07:00

WEB SITE 101 – “IS IT TIME TO REFRESH OR REDESIGN YOUR WEB SITE?”An Interactive Workshop for Nonprofits and Cause-Related OrganizationsDate: Two-night class - September 10 and 17 (Thursday)Time: 6:30 - 8:30 pmPrice: $59 Location: Evergreen Hospital (Room: Tan 100)12040 NE 128th Street, Kirkland, WA 98034Reserve your space today! Call (425)896-8959 or visit

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-9265385203143807742009-08-11T16:56:00.000-07:002009-08-11T17:11:31.607-07:00

Let’s face it, there is too much information available on the internet. Most of us spend way too much time online looking for something in particular, and when we do find it we can’t assimilate it because we’ve already experience information overload. Why? Because most web site content is not written in a way that is meaningful, informative and memorable. We wade through pages and pages or

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-91362750192395620342009-05-26T14:39:00.000-07:002009-05-26T14:41:01.350-07:00

Marketing is critical to the success of every Organization. Unfortunately, many nonprofits discount the effect it can have, and they forego marketing because they believe they can’t afford it or simply don’t have the time or energy to create a plan. Perhaps this is why many grass roots nonprofits never make it to the next level. But you don’t have to be a statistic when you approach marketing

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com2tag:blogger.com,1999:blog-2009312138651361226.post-13079556540276129192009-05-26T14:29:00.000-07:002009-05-26T14:33:31.613-07:00

John Lennon once mused that “life is what happens when you’re busy making plans.”There’s wisdom in that statement beyond our responsibilities as spouses and parents. Nonprofit professionals can take a lesson from that statement because life is what happens when we’re busy implementing our marketing plans, too.Lennon seems to suggest that life not only “happens”; it requires flexibility and the

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-39129331481709612342009-05-25T19:55:00.000-07:002009-05-26T11:29:07.916-07:00

It’s a fact, for a business to be successful it needs a road map to success. That’s why businesses of every size must have a Marketing Plan. Without one, you are running a race without a final destination. But for many small businesses, the idea of writing a Marketing Plan is not only daunting, it is downright scary. Entrepreneurs who have never taken a marketing class, or did a long time ago

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-89800612954925300802009-05-25T19:28:00.000-07:002009-05-25T19:32:40.657-07:00

An Excerpt from “Why You Need a Marketing Plan” By Stephanie PaulAn effective marketing plan begins with conducting market research. This will provide relevant data that will help you solve any potential marketing problems. Often, the three most pragmatic ways to conduct market research are by using a direct mail survey, a telephone survey, or by conducting a focus group.If using a direct mail

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-40066217983801128122009-04-22T10:58:00.000-07:002009-04-22T11:17:09.439-07:00

Recently, I attended a networking event, where it was mentioned that I write for the Kirkland Reporter. Naturally, I was flattered that someone did in fact read my column. But after the meeting, something happened that I hadn’t quite expected. A very nice gentleman with a business that helps parents fund their college educations without as he said, “going broke!” came up to me, introduced

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-72991294968307566282009-02-24T14:30:00.000-08:002009-02-24T14:37:16.192-08:00

E-Philanthropy: BRIDGING TECHNOLOGY, COMMUNICATIONS, MARKETING AND DEVELOPMENTSession presenter, Susan Burnash, is the President of Purple Duck Marketing, a full-service marketing, public relations and video production company located in Kirkland, WA. Her company helps Nonprofits and cause-related organizations raise awareness, cultivate donor relationships and ultimately raise more funds.

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-15339578023416432692009-02-23T11:50:00.000-08:002009-02-23T11:58:46.677-08:00

by Joanne Fritz, About.comOnline fundraising is the wave of the future. Already, it is making a dent in direct mail fundraising, and, as the “wired” generation matures, online may become the dominant form of fundraising. The lesson is that if you have not started building your capacity to raise funds online, start now. Here are some things you will want to think about.1. Get legal with your

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-87928008244400426212009-02-23T11:43:00.000-08:002009-02-23T15:06:04.373-08:00

(full reports at http://artsandsciences.virginia.edu/kipps)More than 65 percent of donors used information from the Internet before giving, whether online or offline – and 40 percent always go online before giving, regardless of whether they give online or offline. (Kintera Luth Nonprofit Trend Report, 2005)The number one reason donors say they give online is convenience. Other top reasons

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-46684289962687542522009-02-20T10:46:00.000-08:002009-02-23T11:48:00.326-08:00

By The National Resource Center1. Don't become invisible. If you build it, they won't just come. Building an online brand is just as important and just as difficult as building an off-line brand.2. It takes "know how" and vision. Your organization's Web site is a marketing and fundraising tool, not a technology tool. Fundraisers and marketers need to be driving the content, not the Web developer

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-4634194581639270002009-01-28T18:34:00.000-08:002009-01-28T18:41:53.894-08:00

I am always intrigued by the number of TV advertisements that promise a whole new look, feel or image simply by purchasing their product. But is a new image really necessary to stand out from the crowd? And when it comes to business, is there a right time or wrong time - right way or wrong way, to change your business image, especially when you’ve invested heavily in the current one?Several

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com1tag:blogger.com,1999:blog-2009312138651361226.post-45135312969267083192008-10-06T15:15:00.000-07:002008-10-06T15:19:16.247-07:00

John Lennon once mused that “life is what happens when you’re busy making plans.” There’s wisdom in that statement beyond our responsibilities as spouses and parents. Business professionals can take a lesson from that statement because life is what happens when we’re busy implementing our marketing plans, too.Lennon seems to suggest that life not only “happens”; it requires flexibility and

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0tag:blogger.com,1999:blog-2009312138651361226.post-11466216545444336722008-10-06T15:13:00.000-07:002008-10-06T15:20:03.224-07:00

Every few months, Purple Duck Marketing will be sharing with you some simple marketing activities that we would recommend to you as our client. Pick one, or try them all. They are easy to do and could make a big difference in helping you to STAND OUT FROM THE CROWD Never let a day pass without engaging in at least one marketing activity Carry business cards with you at all times. If you are a

Susan Burnashhttp://www.blogger.com/profile/03752715594108814052noreply@blogger.com0