Jan 19, 2011 - How to Write Your Public Awareness Campaign

Sponsored by:
The Foundation Center (Atlanta) 404-880-0095 http://foundationcenter.org/atlanta/
Purple Duck Marketing (678)925-3582 http://www.purpleduckmarketing.com/

Location:
The Foundation Center-Atlanta
50 Hurt Plaza, Suite 150, Atlanta, GA 30303

Learn how to raise public awareness of your organization and its programs.  Developing a public awareness campaign is a necessary part of 'selling' your nonprofit organization, program, and mission. It helps your stakeholders understand who you are, what you do, and why they should care. With a strong public awareness campaign, you can share your story with a target audience to increase awareness around your nonprofit's services, programs, and the people you serve to increase awareness, participation, and
funding. This course will provide you with an overview of the fundamentals of a public
awareness campaign and how to get started developing your own.

MARKETING 201 - PUBLIC AWARENESS CAMPAIGN FUNDAMENTALS - 1 pm - 2:00 pm (FREE)
In this class, nonprofits will learn the fundamentals of writing a Public Awareness Campaign. Please note that attendees can begin writing their Public Awareness Campaign the same day in an interactive workshop (Marketing 202) Information is below. 

REGISTER: Online at http://www.grantspace.org/Classroom/Training-Calendar/Atlanta or by
calling (404) 880-0095, or in person at the Foundation Center (address below)

MARKETING 202 - WRITING YOUR PUBLIC AWARENESS CAMPAIGN WORKSHOP - 2:15 pm - 4:30 pm ($49.00)
(Pre-requisite Marketing 201 or previous experience writing a Public Awareness Campaign)

This in an interactive workshop to get you started on writing a Public Awareness Campaign for your nonprofit. We will work in groups of two on a variety of exercised that answer the following questions:

• WHERE you are now (situational analysis)
• WHAT you want to do (goals/objectives)
• WHO you want to reach (target audience)
• WHY they should care (key messaging)
• HOW you will do it (strategy)
• WHAT you will use to reach them (tactics)
• HOW you will measure success (evaluation and reporting)

Participants will leave with a customizable electronic public awareness plan template and will have the opportunity for expert support and review of completed plans after the class.

REGISTER: Call (678) 925-3582, or email: susan@purpleduckmarketing.com

About the Instructor - Susan Burnash (Purple Duck Marketing) Marketing/PR/Video Professional

Susan Burnash is a passionate advocate for Nonprofits and cause related organizations. She is the President of Purple Duck Marketing, a full-service Marketing, Public Relations and Video Production company with offices in Kirkland, Washington and Atlanta, Georgia.  As the President of PDM, Susan works with Nonprofits to increase awareness around their organization and mission while providing them with powerful tools and the expertise needed to reach a larger audience of passionate advocates and supporters. Through the use of Public Relations, traditional and internet based marketing, and the power of video, Susan helps PDM’s clients to tell their own unique and powerful stories. By telling stories that pull on the heartstrings and motivate their audience’s to act, she has helped organizations raise significant funds, attract the attention of the media,and recruit quality board members and volunteers. With more than 20 years of experience helping nonprofits create an integrated strategy, plan, and the tactics needed to succeed, Susan is committed to making a difference in the Nonprofit world.  Since moving back to Atlanta permanently in 2010, Susan has been teaching classes and  workshops on marketing, Public Relations, and video production. She has been tapped as a speaker, and presenter, for The Georgia Center for Nonprofit, Meals on Wheels’ National Conference, ISSA’s National Chapters Meeting, AFP – Puget Sound, NCPHIF, and other nonprofit and cause related organizations. Susan also currently serves as a Nonprofit Marketing Coach and Consultant for a diverse group of local and national nonprofits.

Nonprofit experience includes:
* Branding and organizational identity development
* Marketing and Public Relations plans and campaigns
* Web site design and development
* Creative, content, and design for traditional, electronic, and Social Media marketing
* Public Relations, writing, copyediting, and content management
* Video production for marketing, fundraising, community outreach

Purple Duck Marketing clients include: The Georgia Center for Nonprofits, NCPHIF, The Giving Tree, Benaroya Research Institute, Sana Orphanage, The Alliance for Recovery, The Foundation Fighting Blindness, The Deicke Center, Elmhurst Rehab Center, Juvenile Diabetes, City of Kirkland, and more.

“Susan Burnash is absolutely outstanding… She took the mystery out of developing a Marketing Plan by providing a step by step framework using real world examples I could relate to!”  
Shawn Mickle, Columbia Valley Community Health

“She knows how to organize ideas in a practical way that makes it easy to learn in her class. Susan is a great teacher and knows how to incorporate interactive education exercises that aid in her teaching and keeps the class exciting.”
Jason Dick, A Small Change

“Susan gives 110% to whatever organization she works with to perfect the message it sends to the world and thus increase revenues and profits.”
Michelle Goerdel, Kirkland Chamber of Commerce