For Nonprofits to be successful, it is critical that they have a Marketing Plan to serve as the foundation for all their marketing efforts. But, for many nonprofits, writing a Marketing Plan can be intimidating, confusing, and expensive. The good news is that it doesn’t have to be. YOU can write your own Marketing Plan. In this 6 hour hands-on workshop, you will learn the fundamentals of a strong Marketing Plan and how to write one for your organization’s unique goals and mission.
Workshop includes:
- A customizable electronic marketing plan template
- Comprehensive presentation, discussion and instruction
- Real life examples of other nonprofit marketing plans
- In-class exercises and homework to complete your marketing plan
- Expert support and review of completed plans after the class
- What’s in a Marketing Plan?
- Completing your SWOT Analysis (and Strengths, Weaknesses, Opportunities, Threats)
- Identifying your target audience and how/where to reach them
- Determining realistic marketing objectives
- Developing strong strategies for success
- Outlining tactics to support your strategies
- Creating timeliness, budgets, and accountability
- Evaluating and reporting on results
DATE: November 15, 2011
TIME: 9:30 am – 4:00 pm
LOCATION:
Ignatius House Retreat Center
6700 Riverside Drive, NW
Atlanta, GA 30328
(404) 255-0503
FEE: $89.00 (includes lunch and FREE Parking)
REGISTER: Online at www.purpleduckmarketing.com/pdu.html or Call (678) 925-3582
PRESENTED BY: Purple Duck Marketing www.purpleduckmarketing.com
WORKSHOP PRESENTER
Interactive workshop presenter, Susan Burnash, is a Nonprofit Marketing and Public Relations Specialist with Purple Duck Marketing (www.purpleduckmarketing.com). In this role Susan provides expertise and coaching in branding, Marketing/Public Relations Plan creation, campaign management, print and electronic collateral design, web site and social media development, and fundraising/marketing video production. Over the last 20 years, Susan has worked with a diverse group of nonprofit clients including: Georgia Center for Nonprofits, NCPHIF, The Fuller Center, Ignatius House Retreat Center, The Giving Tree, Benaroya Research Institute, Sana Orphanage, The Alliance for Recovery, The Foundation Fighting Blindness, The Deicke Center, Juvenile Diabetes and more.
As a passionate advocate for Nonprofits, Susan is committed to helping them understand, and utilize the right marketing, public relations, and video tools to increase awareness and support. She currently teaches classes at the Foundation Center in Atlanta, and has been tapped as a nonprofit presenter and marketing expert by Georgia Center for Nonprofits, Association of Fundraising Professionals (WA), Community Foundation of NCW, Meals on Wheels’ National Conference, etc. She has been a contributing writer to numerous newspapers, magazines, and blogs and currently writes for purpleduckuniversity.blogspot.com.
About Purple Duck Marketing: Purple Duck Marketing provides Marketing, Public Relations and Video Production assistance to Nonprofits and cause-related organizations needing to raise awareness, cultivate donor relationships, and ultimately raise more funds. Through the use of integrated marketing and public awareness strategies, Purple Duck helps their clients to emotionally connect with their target audience moving them to give generously of their time, passion and wealth. Purple Duck Marketing has offices in in Seattle and Atlanta.
Upcoming classes include:
If you are interested in sponsoring or hosting a workshop at your organization, or are interested in learning more about nonprofit Marketing Coaching, please contact us at (678) 925-3582 or email: PDU@purpleduckmarketing.com
TIME: 9:30 am – 4:00 pm
LOCATION:
Ignatius House Retreat Center
6700 Riverside Drive, NW
Atlanta, GA 30328
(404) 255-0503
FEE: $89.00 (includes lunch and FREE Parking)
REGISTER: Online at www.purpleduckmarketing.com/pdu.html or Call (678) 925-3582
PRESENTED BY: Purple Duck Marketing www.purpleduckmarketing.com
WORKSHOP PRESENTER
Interactive workshop presenter, Susan Burnash, is a Nonprofit Marketing and Public Relations Specialist with Purple Duck Marketing (www.purpleduckmarketing.com). In this role Susan provides expertise and coaching in branding, Marketing/Public Relations Plan creation, campaign management, print and electronic collateral design, web site and social media development, and fundraising/marketing video production. Over the last 20 years, Susan has worked with a diverse group of nonprofit clients including: Georgia Center for Nonprofits, NCPHIF, The Fuller Center, Ignatius House Retreat Center, The Giving Tree, Benaroya Research Institute, Sana Orphanage, The Alliance for Recovery, The Foundation Fighting Blindness, The Deicke Center, Juvenile Diabetes and more.
As a passionate advocate for Nonprofits, Susan is committed to helping them understand, and utilize the right marketing, public relations, and video tools to increase awareness and support. She currently teaches classes at the Foundation Center in Atlanta, and has been tapped as a nonprofit presenter and marketing expert by Georgia Center for Nonprofits, Association of Fundraising Professionals (WA), Community Foundation of NCW, Meals on Wheels’ National Conference, etc. She has been a contributing writer to numerous newspapers, magazines, and blogs and currently writes for purpleduckuniversity.blogspot.com.
About Purple Duck Marketing: Purple Duck Marketing provides Marketing, Public Relations and Video Production assistance to Nonprofits and cause-related organizations needing to raise awareness, cultivate donor relationships, and ultimately raise more funds. Through the use of integrated marketing and public awareness strategies, Purple Duck helps their clients to emotionally connect with their target audience moving them to give generously of their time, passion and wealth. Purple Duck Marketing has offices in in Seattle and Atlanta.
Upcoming classes include:
- Creating A PR Strategy To Get Your Organization “In The News”
- Is It Time To Refresh Or Redesign Your Website?
- Tailoring Content And Stories For Your Target Market
- Using The Power Of Video To Extend Your Nonprofit’s Reach
- Developing The Right Marketing Tools For Your Target Audience
If you are interested in sponsoring or hosting a workshop at your organization, or are interested in learning more about nonprofit Marketing Coaching, please contact us at (678) 925-3582 or email: PDU@purpleduckmarketing.com
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