Jan 12, 2011 - How To Write a Marketing Plan Workshop

January 12, 2011 - The Foundation Center (Atlanta) Hosts "How To Write a Marketing Plan" Classes for Nonprofits

Sponsored by:
The Foundation Center (Atlanta) 404-880-0095 http://foundationcenter.org/atlanta/
Purple Duck Marketing (678)925-3582 http://www.purpleduckmarketing.com/

Location:
The Foundation Center-Atlanta
50 Hurt Plaza, Suite 150, Atlanta, GA 30303

For Nonprofits to be successful, it is critical that they understand the principles of effective Marketing and how to apply them to their organization. It is also critical that they have a marketing plan that can serve as the foundation for all their marketing efforts. For many nonprofits, writing a marketing plan can be intimidating and confusing. The good news is that it doesn’t have to be. Writing a marketing plan is easier than you think, and it doesn’t take a Marketing degree or a great amount of time.

How to Write a Marketing Plan classes are designed for nonprofits who:
• Want to better understand the basics of Marketing
• Need to create a written plan and integrated strategy for their marketing efforts
• Are currently doing some marketing but without a defined strategy
• Want to maximize their communication and fundraising efforts with best Marketing practices

MARKETING 101 - MARKETING PLAN FUNDAMENTALS - 10 am - 11:30 am (FREE)

In this class, nonprofits will learn the fundamentals of a Nonprofit Marketing Plan. We will discuss the outline and flow of a Marketing Plan along with the terms, principles and practices for creating their own. Please note that attendees can begin writing their Marketing Plan the same day in an interactive workshop (Marketing 201) Information is below.

REGISTER: Online at http://www.grantspace.org/Classroom/Training-Calendar/Atlanta or by calling (404) 880-0095, or in person at the Foundation Center (address below)

MARKETING 102 - WRITING YOUR MARKETING PLAN WORKSHOP - 1 pm - 4:30 pm ($49.00)
(Pre-requisite Marketing 101 or previous experience writing a marketing plan)

Writing a marketing plan is easier than you think, and it doesn’t take a marketing degree or a great amount of time. In this hands-on workshop, you will build on the fundamentals learned in Marketing 101 and embark on an interactive journey to create a marketing plan for your own organization.

Participants will work in teams of two on exercises that will answer the questions a strong marketing plan must address. They will leave with a marketing plan outline, a new sense of confidence, and the excitement of having created a virtual roadmap to effectively reach their target audience.

REGISTER: Call (678) 925-3582, or email: susan@purpleduckmarketing.com

Instructor - Susan Burnash (Purple Duck Marketing)
Marketing/PR/Video Professional

Susan Burnash is a passionate advocate for Nonprofits and cause related organizations. She is the President of Purple Duck Marketing, a full-service Marketing, Public Relations and Video Production company with offices in Kirkland, Washington and Atlanta, Georgia.

As the President of PDM, Susan works with Nonprofits to increase awareness around their organization and mission while providing them with powerful tools and the expertise needed to reach a larger audience of passionate advocates and supporters. Through the use of Public Relations, traditional and internet based marketing, and the power of video, Susan helps PDM’s clients to tell their own unique and powerful stories. By telling stories that pull on the heartstrings and motivate their audience’s to act, she has helped organizations raise significant funds, attract the attention of the media, and recruit quality board members and volunteers. With more than 20 years of experience helping nonprofits create an integrated strategy, plan, and the tactics needed to succeed, Susan is committed to making a difference in the Nonprofit world.

Since moving back to Atlanta permanently in 2010, Susan has been teaching classes and workshops on marketing, Public Relations, and video production. She has been tapped as a speaker, and presenter, for The Georgia Center for Nonprofit, Meals on Wheels’ National Conference, ISSA’s National Chapters Meeting, AFP – Puget Sound, NCPHIF, and other nonprofit and cause related organizations. Susan also currently serves as a Nonprofit Marketing Coach and Consultant for a diverse group of local and national nonprofits.

Nonprofit experience includes:
* Branding and organizational identity development
* Marketing and Public Relations plans and campaigns
* Web site design and development
* Creative, content, and design for traditional, electronic, and Social Media marketing
* Public Relations, writing, copyediting, and content management
* Video production for marketing, fundraising, community outreach

Purple Duck Marketing clients include: The Georgia Center for Nonprofits, NCPHIF, The Giving Tree, Benaroya Research Institute, Sana Orphanage, The Alliance for Recovery, The Foundation Fighting Blindness, The Deicke Center, Elmhurst Rehab Center, Juvenile Diabetes, City of Kirkland, and more.

“Susan Burnash is absolutely outstanding… She took the mystery out of developing a Marketing Plan by providing a step by step framework using real world examples I could relate to!”
Shawn Mickle, Columbia Valley Community Health

“She knows how to organize ideas in a practical way that makes it easy to learn in her class. Susan is a great teacher and knows how to incorporate interactive education exercises that aid in her teaching and keeps the class exciting.” Jason Dick, A Small Change

“Susan gives 110% to whatever organization she works with to perfect the message it sends to the world and thus increase revenues and profits.” Michelle Goerdel, Kirkland Chamber of Commerce